Why Head-Up Display is Becoming Increasingly Popular in the Automotive Industry?

The two major product categories of the automotive Head-Up display technology are Windshield HUD and Combiner HUD. In 2018, windshield HUD dominated the global automotive HUD market, thereby, generating a market size of US$ 794.06 million by 2020. In contrast, the combiner HUD segment is expected to increase at the highest CAGR of 25.5% during the forecasted period. The key growth drivers for the global automotive HUD market could be evolving vehicle technology and increasing demand for high-end luxury and mid-sized vehicles. Moreover, the significant adoption of advanced driver assistance system (ADAS) technology due to growing consumer interest and strict government regulations for safe driving additionally adds worth to the overall market growth. Global Head-Up Display Market is expected to achieve the market valuation of US$ 3,436.49 million by 2025 increasing at a significant CAGR of 23.3% during the forecasted period (2019–2025) from US$ 804.53 million in 2018.

With an increase in the number of automobiles on the road, there is a significant rise in car accidents which is leading to strict vehicle safety regulations across various regions. Therefore, consumers are focusing more on safety-related features in cars while making a purchase decision. The growing interest of consumers towards safety and comfort has accelerated the potential benefits of HUDs in cars. The technology market of Automotive HUD is segmented into augmented reality and conventional technologies within which Augmented Reality HUD dominated the market in 2018, with an overall market share of 68%. However, rises in the adoption of conventional technologies in the mid-priced and economic vehicle segment is expected to propel its demand, making it the fastest-growing technology during the analyzed period. On the contrary, Augmented reality HUD technology is expected to maintain its dominance during the same period generating a revenue size of US$ 2,182.96 million by 2025. The number of key players operating in the Augmented Reality HUD market includes Continental, Bosh, Nippon Seiki, Visteon Corporation, and Denso Corporation.

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Automotive Head-Up display market witnesses two channels of sales including OEMs and after-sales market analyzed during the study. OEM’s sales channel was the biggest market for automotive HUD technology, followed by an aftermarket sales channel, which is anticipated to witness the highest CAGR growth of 22.4% during the forecasted period 2019–2025. In 2018, North America dominated the OEM sales channel segment market, however, the Europe region is expected to become the largest market post-2019. The automakers prefer to buy automotive HUDs from original manufacturers rather than relying on the third party or aftermarket. The OEM sales channel is less prone to risks or faults in the products. The products or services belong to a brand that already has established a market presence. Owing to this, automakers are one of the primary consumers of the products of the original HUD manufacturers. In the automotive HUD system industry, several HUD manufacturers have already partnered with the automakers to expand their business in the market. For instance, Nippon Seiki, a prominent player of Japan provides its HUDs to some of the leading automakers such as BMW, GM and Audi. The major factor driving the growth of the HUD application in the luxury vehicles is increasing demand for ADAS technologies across luxury cars by end consumers and automotive brands. The growing interest for advance safety features across premium segment vehicles by end consumers is high which has forced car manufacturers to install smart features including a head-up display in their upcoming models. The premium car segment dominated the adoption of HUD technology for secure riding, followed by Luxury and SUV segments. The luxury car segment is anticipated to grow at the highest CAGR of 25.7% during the forecasted period 2019–2025.

Additionally, for better investigation and penetration of automotive head-up display technology, the report splits the global HUD market into discrete region and countries including North America (the U.S., Canada, Mexico and Rest of North America), Europe (Russia, Germany, France, U.K., Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Malaysia and Rest of Asia-Pacific) , Latin America (Brazil, Argentina, Chile and Rest of Latin America) and Middle East and North Africa( UAE, Saudi Arabia, Kuwait,, Qatar, Algeria, Egypt and rest of Middle East and North Africa). In 2018, North America dominated the worldwide automotive Head-up display market, however, the Asia-Pacific region is anticipated to overtake North America by 2024 to become the largest market for automotive HUD technology. Countries such as the US and Canada adopt modern technologies relatively earlier than any other region. Factors such as technological advancements and increasing need for safety and security concerns are the major drivers for the Automotive Head-Up Display market in the region. Europe’s automotive HUD market is anticipated to witness a CAGR growth of 26.6% during the forecasted period.

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Some of the major companies profiled in the global automotive HUD study include Aptiv Plc, AUDI AG, Continental AG, Daimler AG, Denso Corporation, Harman International Industries, Inc., Robert Bosch GmbH, TomTom NV, Visteon Corporation, and Yazaki Corporation. These players consistently aim to focus on product development, new product launch and enhance their existing portfolios to expand their customer base and strengthen their market position through partnerships and collaborations which further offers them growth opportunities for geographic expansion.

Automotive Head-Up Display Market Segmentation

Market Insights, by Product

Windshield HUD

Combiner HUD

Market Insights, by Technology

Conventional HUD

Augmented Reality HUD

Market Insights, by Sales Channel



Market Insights, by Vehicle Type

Luxury Cars

Premium Cars


Market Insights, by Region

North America Automotive Head-Up Display Market

United States



Rest of North America

Europe Automotive Head-Up Display Market



United Kingdom




Rest of Europe

Asia-Pacific Automotive Head-Up Display Market




South Korea



Rest of APAC

MENA Automotive Head-Up Display Market

United Arab Emirate

Kingdom of Saudi Arabia





Rest of MENA

Latin America Automotive Head-Up Display Market




Rest of Latin America

Top Company Profiles

Aptiv Plc


Continental AG

Daimler AG

Denso Corporation

Harman International Industries, Inc.

Robert Bosch GmbH

TomTom NV

Visteon Corporation

Yazaki Corporation

UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients. The Automotive Head-Up Display Market can be customized to country level or any other market segment.

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